3 reasons to choose smart bidding over PPC automation to improve ROAS
3 Reasons to Choose Smart bidding over PPC Automation to improve ROAS What is PPC? Pay per click (PPC) refers to a form of paid advertising in which the advertiser pays for each click on an advertisement. Why is PPC used ? PPC (Pay Per Click) advertising is a cost efficient and effective way to increase your website traffic. It enables you to target specific audiences with relevant advertisements as they are searching online for products, services and information. How PPC is used ? PPC is a great way to inform customers and increase sales. Advertising in areas that are relevant to your audience is usually the most effective form of advertising. When it comes to individual searches, Google will recommend PPC ads that it thinks your customers might be interested in based on their past behavior. What is ROAS ( Return on add spent )? Return on Ad Spend (ROAS) is a metric that determines how well an ad campaign is performing based on how many people see it and how much time they spend...